Influences of Bauhaus Typography

The Bauhaus typography style is still used in modern day designs and posters.One of the most notable was a print designed for the Obama Presidential Campaign, a rally that was held in Berlin. He used a Bauhaus inspired design for a poster which advertised that he would be in Germany. You may notice that it contains all of the elements mentioned above to create a composition which is reminiscent of Bauhaus design. 

                                        

 


Another example of the Bauhaus design principles applied to a modern piece done for the new Google Android phone operating system.It further shows that the art style of the Bauhaus is still being used today. You can see vivid colors, strong lines, color balance, harmony and angles which are all characteristic of the Bauhaus style. 

Other than that, there were few brands that applied Bauhaus design layout on their brochure.

Beat dr.dre

volkswagen

Coca Cola

Movie: Ocean Twelve

Unlike many schools of thought and artistic movements which swept in, changed everything and then quickly disappeared or were replaced by a new movement, the Bauhaus ideals are still in existence today.  A quick look at web pages and print advertisements will easily reveal this lasting influence. It is a testament to the surety of their beliefs that the Bauhaus legacy is still alive and well so many years later; clearly, they were ahead of their time as ninety years later, we’ve done little to improve on their ideas, instead we are still utilizing what the Bauhaus first created.

Reference

i) Steven.S (2008) 'German Obama Poster and the Bauhaus Movement', Ithaka College, 28 August. Available at: http://www.ithaca.edu/rhp/programs/cmd/blogs/posters_and_election_propaganda/german_obama_poster_and_the_bauhaus_movement/#.VdGxJPmqpBc (Accessed: 20 June 2015)

ii) UK Essays. November 2013. Influence Of The Bauhaus On Design Cultural Studies Essay. [online]. Available from: http://www.ukessays.com/essays/cultural-studies/influence-of-the-bauhaus-on-design-cultural-studies-essay.php?cref=1 [Accessed 20 June 2015].

iii) Volswagen(2013). Volswagen bora [illus]. Available at: https://www.pinterest.com/pin/476537204290651558/ (Accessed; 18 June 2015)

iv) Zoom creative(2014) 'Bauhaus pioneers of graphic designs', 7 July. Available at: http://zc.com.sa/wp2/bauhaus-pioneers-of-graphic-design/ (Accessed: 15 June 2015)