Minimalism of iMac

The Bauhaus was  known for its bright primary colour palette. 

The colour palette looks similar with the early version of the iMac.

It shocked the consumer electronics world with its colorful translucent design, bold minimalism, and its lack of floppy drive, which Windows-centric folks simply could not get over. 

Apple continued to use translucent plastics in its products over the next few years as it experimented with the bright candy colors at first, then more minimal colors in it iMac line, and finally a monochrome approach in its power macintosh machines.

Though not directly primary colors, Apple utilized these bright colors throughout many of 

their designs and maintained a strict palette. Every new product they released with is 

available in three colors, Silver, Space Gray or Gold. 

Besides that, The new concept of Apple's MacBook Pro aluminium uni-body allowed for the minimization of craftsmanship. Screws, tabs and connectors no longer held together, the case held all the components with minimal connectors. Even the choice of aluminium itself was intentional for its cooling characteristics and the ability to pull heat away from the processors.





Reference

i) Benj. E (2012) "The unexplored history of translucent apple design", MacWorld, 16 November. Available at: http://www.macworld.com/article/2013960/the-unexplored-history-of-translucent-apple-design.html (Accessed:11 August 2015)

ii) Reddit (2014) 'Why Apple's MacBook are made of aluminium?'. Available at: https://www.reddit.com/r/apple/comments/1ung1q/why_apples_macbook_are_made_of_aluminium/ (Accessed: 11 August 2015)